Objective:

Launch a growing wealth management advisory brand that promotes trust and financial well-being with exceptional, individualized client experience. The brand’s north star/DNA was identified as “Family.”

Solution:

Brand Strategy alignment including:

• Naming

• Brand Identity

• Web (and Mobile)

• Print and digital collateral

• Messaging

Outcome:

Successful brand launch and activation in 2024. Ongoing client, as needed.

Objective:
Originally launched in 2019, Srch had updated its offerings and was in need of an update. Originally, an exclusive tech/developer staffing company focusing on placing talented tech and dev professionals, Srch was ready to expand its offerings to include Legal staffing. Alex handles the tech staffing and Alana, his wife with over 15 years of legal staffing, expanded their offerings to include staffing legal professionals building relationships with law firms.

Solution:
The original design for the logo emanated from the developer environment of coding. Alex and Alana didn't want to completely scrap the original "developer environment" feel because it stood out amongst staffing companies and it was still relevant to their original talent demographic and client but they wanted to make a change that marked the expansion of their business.

Outcome:
Successful brand re-launch in 2025 with logo, collateral and website rollout with updated LinkedIn pages and a print ad for a marketing event.

Problem:
Re-brand needed given competitive analysis and in order to provide a clearer service offering.

Solution:
Re-brand: Logo, Style Guide, Web and Social Media application

Objective:

Reposition an out-of-date Nutrition software company to a cloud-based nutritional assessment platform that is a leader in sustainable health. Target audience: holistic and functional health practitioners and sales reps.

Solution:

Brand Strategy alignment including:

• Brand Identity created

• Web (and Mobile) application

• Print and digital collateral

• Messaging

Outcome:

Successful re-brand launch and activation in 2022. Ongoing client, as needed.

Objective:

CBM had a logo that was not serving them and did not represent who they are (reference below). Although they don’t use general marketing practices to gain clients, they needed a brand that would match how they are perceived in the community and among the law firms that they would be up against.

Brand platforms: Collateral, Signage, and Website.

Solution:

A simple, no frills icon that represents the waterman’s community that they are a part of—on the Eastern Shore of Salisbury, MD—that also allowed for a more modern chapter of their law firm. The colors chosen express a corporate feel with a locality that centers around water-centered culture.

Outcome:

A successful launch of the brand, collateral and signage that pushed the firm into the next era of their practice with male and female partners at the helm.

Objective:

The team knew they needed a brand refresh. After 7 years as, "Poppy Production" the look AND name they opened the doors with wasn't enough to take them into the next chapter of their business. In addition to their "Staging" services, the owners wanted to advertise their "Interior Design" offering more purposefully to their target audiences: both Realtors and Home Owners.

Solution:

We took a deep dive into interior design and staging competitors in the area. We broke out target audience personas to figure out who we needed to differentiate against and who we needed to speak to. We centered our messaging and tagline around Love and Home to resonate with home owners and realtors, alike. The design elements were guided by the fact that bold color was lacking in competitor branding which lead us to go all-in and center the brand around a bright, red poppy.

Outcome:

Fresh, vibrant and modern — Poppy Home Design has arrived and is here to stay.

EZ Shield logo redesign: Identity Theft product logo redesign. Logo was outdated and lacked story. We infused strength and story by auditing the elements and simplifying the mark.

“Senior Service America” had a problem. The name was polarizing and somewhat pejorative. The organization had to do a better job of explaining who they were and why they existed.

We started with a branding workshop where we used Simon Sinek’s Golden Circle to engage our team on what our purpose was. We developed our Narrative, figured out what differentiated us. We put together lists of possible names and vetted them, we worked through taglines and then developed logo iterations and colorway options. We arrived at the logo that you see here today. It says we are thought leaders in the workforce development space. It says that we are about community and making the world a better place through economic opportunity for all.

“CWI Labs” is a Think Tank arm of CWI. We needed to expand the CWI brand to LABS to be noticeably different but also closely connected visually. We wanted to emphasize energy and thought leadership, collecting ideas and spreading them throughout the community and the workforce industry.

Oak Tree Direct Care is a Direct Primary Care (DPC) provider in the Columbia/Baltimore area. Dr. Zaheer launched her practice in 2019, right before the pandemic as a alternate route to an "insurance based" Primary Care option. The practice is based on a monthly subscription based model (Individuals & Families) which recommends paying out of pocket for Primary Care (on a monthly basis for care and access anytime) and reducing insurance costs to cover catastrophic medical care needs like hospital stays and major surgeries.

OBJECTIVE:

Audit the brand amidst competition and resonate with core audience through visual presentation and content.

PROCESS:

Discovery, Brand Strategy Positioning and Brand Roadmaping.

OUTCOME:

Practice is at capacity and hiring another doctor in-house to serve the growing practice needs.

—

Ongoing work includes: UX (User Experience) Journey Mapping and Event/Marketing planning.

WellWoman, a Certified Holistic Health Coach for new and experienced moms looked to take control of their health and bodies, is based in San Francisco. The original name was going to be "Bubbles of Health" but I helped WellWoman to see that name would be limiting and was a bit too juvenile than what WellWoman has to offer. WellWoman also needed a tagline, as I suggest for most of my logo clients, so people know in an instant who they are and what they have to offer. I developed the tagline as well. Well Woman is about peace, strength and balance in a new mothers world in both the physical and mental form. This short line summed up that message. It covers the "who" and the "what" and piques interest deeper.