Branding process

This in-depth process allows us to to gain clarity in uncovering your brand’s DNA. Brand clarity is essential for purposefully communicating your brand. In the end, we’ll have developed a deep foundation for your brand’s messaging and visuals and a plan to bring it to life – guaranteed to take your business to the next level.

Discovery
Workshop

Working Strategy Session

Summary: A deep-dive workshop to get to know and understand your brand, as a team.

Objective: To record the executive team’s input on the brand today (and tomorrow) that will shape the strategy we use in design and messaging. This process defines the essence of the brand and provides the framework for the steps ahead.

Discovery Workshop includes: 

• Brand Positioning
• Your Brand Story
• Mission & Vision
• Shared Core Values
• Ownable Brand Differentiators
• Target Audience Personas
• Brand DNA

Goal: Identifying your Brand DNA
Timing: 1/2 day (4 hours)

Brand Strategy

Strategy Presentation

Summary: Brand Strategy Presentation

Objective: This presentation/document is a confirmation and deeper exploration of the concepts uncovered in the discovery workshop. It is the strategy document that details the goals of the brand that will shape its communication and visuals. It’s important to have a brand document that we all can agree on that holds us accountable to the brand direction. It serves as both an agreement and a plan.

Brand Strategy Includes:

• Business goals
• Vision & Positioning
• Brand Narrative
• Target Audience Personas
• Competitor branding
• Assessment of Current Identity and Suggestions
• Visuals & Stylescape options

Goal: Brand Direction Alignment
Timing: 3 weeks

Brand Roadmap

Design Execution Presentation

Summary: Development of Brand Elements and Marketing TouchPoints 

Objective: A presentation of the living, breathing brand. Mockups (visuals & messaging examples) are presented for the identified, top-level brand touchpoints for the brand launch. 

Brand Touchpoints Includes:

• Identity presentation
• Brand TouchPoints - A “Brand Playbook” for launch and ongoing marketing efforts 
• File hand-off with continued art direction partnership

Goal: Visual Brand Alignment
Timing: 3 weeks