LIGHTLY DRIED AND PASTEs | GOURMET GARDEN

Assignment Objective: Redesign Gourmet Garden portfolio of Paste and Lightly Dried (with an eye to the future for innovation products) including Brand Identity and Package Design.
Design Objective: 1.) Position product(s) in the sweet spot between fresh & convenient while driving clarity of format and benefits. 2.) Create a stronger impact at shelf while maintaining findabilty.