Just 5 | McCormick

Assignment/Challenge:  

To launch the “MCK Just 5” Dip/Seasoning Mix offering (3 SKUs)  into the Dressing/Dip aisle to achieve incremental sales to this particular business line.  We wanted to effectively communicate that “MCK Just 5” Dips, Dressing, and Seasoning mix offers the classic flavors you love with a clean and short ingredient statement (Specifically disrupting the competition-Hidden Valley Ranch, Lipton Onion, Good Seasons Italian.) From a design perspective, we wanted to effectively communicate the “MCK Just 5” Dips, Dressing, and Seasoning Mix Point of Difference (POD), the simple ingredient statement, both verbally and visually and ensure that it stands out on shelf.