McCormick Gourmet (Canada) | McCormick

Assignment Objective: To refresh and modernize the McCormick Gourmet RM design to reinforce its premium positioning and differentiate vs. competition.
From a design POV: Ensure pack design cues premium and communicates key PODs. As a premium brand, the design should make McCormick Gourmet stand out on shelf to inspire consumers and make lapsed users/users of competition, re-appraise the brand and be willing to pay more than the competition’s price point. When compared to Club House brand (new Masterbrand design), McCormick Gourmet should stand out as ahead of the design curve and feel PREMIUM.