TIGER’S MILK | McCormick

Assignment Objective: To unlock growth by increasing purchase of Tigers Milk, modernizing the brands look, tone, feel to capitalize on protein bar market growth. Design needs to focus on a flavor first bar that will enable a distribution push. From a design POV, we wanted to modernize the Tiger’s Milk graphics to attract and appeal to a new target consumer (Gen Z / Millennial and Males + Females 18-35) and leverage flavor to reinforce brand RTB “great taste” that we’ve always had but now use to drive growth.

Check out the “previous design” at the bottom…